You have a great business plan and have decided on the perfect business name, now it is time to think about your brand’s visual identity. This all starts with the colours you want to represent your business, which is probably more important than you think. The colours you choose will be the first impression of your brand. They can evoke emotions, shape the person's feelings and set your brand’s personality.
You can take some simple steps to have your brand instantly recognised by its colour.
- Decide your brand identity
- What is your target audience?
- What is the tone of your brand?
- What do you want people to feel when interacting with your brand?
- Know what different colours mean
- Colour psychology has been around since the time of the Egyptians, make sure you know what different colours mean and how they trigger human reactions.
- Research your competitors
- You want to stand out amongst them not blend in with them!
- Build a brand colour scheme
- Choose 2-3 colours that will complement your featured colour.
- Test how your colours look
- Try creating something simple like a business card to see how the colours work together. It is a good idea to see them printed as well as on screen.
There have been a number of studies on the meaning of common colours, and how we respond to them. By now, every branding agency in Sydney has a strategic approach to colour. But for your benefit, here is an overview of the meaning of the basic colours:br
While these colour meanings are a great place to start when thinking about your brand, you also need to think about how you are going to use them. Too much of one colour can change its meaning.
There are many brands that we see in our everyday life that have executed their brand colours so well that we may not even need their logo to recognise them. Some of these brands have even trademarked their specific colour.